About Us

Hey everyone! I'm Sydney. I was born and raised in McAllen, Texas in the Rio Grande Valley. I grew up dancing classical ballet and then moved to Dallas in 2008 when I became a Dallas Cowboys Cheerleader. I cheered for 7 memorable seasons! I then went on to choreograph for Ang Lee's Billy Lynn's Long Halftime Walk as well as dance with the Dallas Mavericks Dancers for 1 incredible season before tying the knot with my amazing {and handsome} hubby,  Jay McArthur!

Jay is a country boy from a small town in Mississippi. He graduated from Ole Miss before landing in the great city of Dallas. I'll never forget the day we met--on his birthday--June 29, 2013. The rest is history!

Together, we own Live Love Gameday®, a sports-related apparel line based in Dallas, Texas. We absolutely love what we do, and we can't wait for the exciting memories that are ahead!